On March 22, 2023 (Wed), EN TEA opened its first permanent store on the “Cha no Michi” floor located on the basement level of the Isetan Shinjuku Main Building.

EN TEA is committed to “beautiful taste” and “harmony of the heart,” carefully selecting tea leaves and ingredients from across Japan, and engaging in the production, processing, development, and sales of tea.
Until now, we have provided teas to shops, restaurants, and hotels in Japan and overseas, and operated GEN GEN AN幻—our project designed to present a slightly more future-facing way of enjoying tea—as a series of limited-period flagship stores. This location marks the first permanent flagship for EN TEA as a tea-leaf brand.

At Isetan Shinjuku, the Japanese confectionery floor is undergoing its first renewal in 15 years, and this opportunity has allowed us to join in presenting a new vision for tea in daily life.


「Among the many charms of tea, we aspire to create teas that serve as a “rich punctuation mark”—moments that gently bring balance to everyday life. From cultivation to the creation of each tea bag, everyone involved works with the mindset of preparing tea for our own family or close friends. We hope EN TEA continues to grow as a gift that conveys heartfelt connection, both for yourself and for those dear to you.」
<Hirotoshi Maruwaka, Founder of EN TEA>


We offer a selection of 17 teas carefully chosen from our core lineup, along with seasonal offerings and gift sets.
Please feel free to stop by when you are in the area.







■ Store Information
Name: EN TEA Isetan Shinjuku
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Isetan Shinjuku Main Building B1F “Cha no Michi”
(near the Shinjuku Sanchome Station entrance)
Phone: 03-3352-1111 (Isetan Shinjuku main line)
Business Hours: 10:00 AM – 8:00 PM
Closed: Open daily (except New Year’s Day)
*Store hours and closures follow Isetan Shinjuku’s schedule.*